I work for a beer distributor and also run a Twitter account for the same distributor. I’ll testify that there are no “morons” out here who purposely want to post an age verification procedure on our websites, especially one that makes getting to our websites more complicated, but legally we have little choice but to get sued otherwise.

Like it or not, alcohol is a state controlled substance. Putting the age verification on a website or Twitter account serves the purpose of putting the responsibility back on the user of the website and not on the distributor, brewer or retailer of the alcohol. Legally, that’s a huge distinction.

So if you’re really 14 and you say your 21, that’s on you. And while we’re on the subject, the Internet is still a gray area in many ways as far as the legal system is concerned. I expect that 10 years from now we’ll look back at wonder why it was so free and easy to use in 2009, because I expect that there are many more legal restrictions coming down the pike in more areas than just alcohol.

Cheers!
Bob Mack
@worldclass

http://thankheavenforbeer.com/2009/09/10/verify-this-alcohol-sites-and-age-verification/

I was shocked that Sam Adam’s denied me access when I stated that I was as old as Jesus Christ.

As my friend stated, it’s a wet floor sign: “you can’t sue us…didn’t you read the sign?”

Don’t they understand the danger these age-verification pages cause to those of us surfing while commuting, especially on motorcycles? Jeeez.

In all seriousness, its a big-time lawyer thing. The DM age verification is over the top, I wouldn’t follow them, buy I would tweet angry tweets against them.

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RT @HereForTheBeer: Beer website age verification #FAIL [link to post] #beer

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