Hello everyone, December marks the our first anniversary here at hereforthebeer.com. We want to thank all of the wonderful people that we had the opportunity to meet this year. We hope that you enjoy our montage (the first good use of the song as far as we are concerned)! We look forward to an even more interesting and exciting 2010 on here for the beer … Cheers!
Our friend Tellman is running across the country BAREFOOT to raise 100 million dollars for charity, fighting teenage homelessness. As if that story doesn’t sound crazy enough, he took the time to run his way into the Yuengling brewery in Pottsville Pennsylvania to give us a shout out.
For a quick look at the man and the plan, check out this coverage just on ABC from this week:
Tellman is from our town in Vermont and we have had the pleasure of hanging out with him and his family on many occasions. Knowing some of his life story, a story filled with challenges that he has overcome, makes this challenge and effort even more impressive.
We suggest you check out Run Tellman Run and donate to this worthy cause. We will certainly be keeping an eye on the trip and wish Tellman and his crew tons of luck on their barefoot cross country voyage.
Cheers to you and best of luck on the run. You have certainly earned each of your beers along the way!
By the way – are you “here for the beer“? Send us your clip or photo and we would love to share your story! Email or Tweet us up!
In this episode I get the chance to sit down with Dick Yuengling, CEO of Yuengling Brewing Company, America’s Oldest Brewery. The Yuengling family has owned and operated Yuengling Brewing Company for 180 years. In that time they have gone through some dramatic changes, including a fairly recent major expansion.
Dick shares some of the company history, as well as how they pushed through the era of prohibition with near beer and even some “pharmaceutical” brew for pregnant women! Dick shares the point that they have been successful by listening to what their local audience wants and creating brands that fill the needs of their region. As a continuation of that theme, we hear about the new beers being brewed by Yuengling for their 180th, including the re-issue of their Bock beer.
Finally, we take a look at some closed to the public spaces – one being the original caves under the brewery where beer was stored to be fermented and kept cool. Prohibition era brick walls, built by the government to seal off this area, still exist in some sections. A crazy reminder of an even crazier time period in brewing history.
Being from the Philadelphia area, Yuengling has a special place in our hearts. It’s the clear local favorite and has a very loyal following – even “owning” the term lager in the Philadelphia market. Walk into any bar in the Philly area and order a “lager” and you will get a Yuengling. As a family owned business for 180 years, they clearly continue to provide the beer that their area wants – which is a testament to their connection to the community. We hope that Dick and family keep the Yuengling brewery in the family for many more years to come… now if we could only get them to go back to the brown bottles…
Please note – we filmed this episode in April 2009, but due to a computer disaster haven’t been able to get it posted until now. Stay tuned for more of our late spring and early summer videos – HereForTheBeer is back baby…