In this episode I get the chance to sit down with Dick Yuengling, CEO of Yuengling Brewing Company, America’s Oldest Brewery.  The Yuengling family has owned and operated Yuengling Brewing Company for 180 years. In that time they have gone through some dramatic changes, including a fairly recent major expansion.

Dick shares some of the company history, as well as how they pushed through the era of prohibition with near beer and even some “pharmaceutical” brew for pregnant women! Dick shares the point that they have been successful by listening to what their local audience wants and creating brands that fill the needs of their region. As a continuation of that theme, we hear about the new beers being brewed by Yuengling for their 180th, including the re-issue of their Bock beer.

Finally, we take a look at some closed to the public spaces – one being the original caves under the brewery where beer was stored to be fermented and kept cool. Prohibition era brick walls, built by the government to seal off this area, still exist in some sections. A crazy reminder of an even crazier time period in brewing history.

Being from the Philadelphia area, Yuengling has a special place in our hearts. It’s the clear local favorite and has a very loyal following – even “owning” the term lager in the Philadelphia market. Walk into any bar in the Philly area and order a “lager” and you will get a Yuengling. As a family owned business for 180 years, they clearly continue to provide the beer that their area wants – which is a testament to their connection to the community. We hope that Dick and family keep the Yuengling brewery in the family for many more years to come… now if we could only get them to go back to the brown bottles…

Please note – we filmed this episode in April 2009, but due to a computer disaster haven’t been able to get it posted until now. Stay tuned for more of our late spring and early summer videos – HereForTheBeer is back baby…

  1. Great interview and video. The old cave cellar clips were awesome. Was it scary down there? I’m not sure how much I’d trust 150 year-old hand carved tunnels!

    1. Thanks Brian- the cellar was wild, we couldn’t get good footage of it, but the old spring that provided the water for the brewery was running through there – crazy to think how they would have to work in those dark wet spaces. Believe it or not, in a nearby underground room they still manually sealed up their kegs until just a few years ago! It’s a great old brewery and we highly recommend a visit if you are ever in the Pottsville PA area.

  2. Just watched. Good stuff. Dick Yuengling seemed especially cool. Cheers!

  3. Twitter Comment


    Nice video! You did a good job @Yuengling_Beer RT @HereForTheBeer What do you think of our new post: Yuengling – [link to post]

    Posted using Chat Catcher

    1. Thanks Mike, we have never been to the Tampa brewery – or any FL brewery for that matter (actually, I think I hit the AB brewery there in college on spring break once). I wonder if the beers are tweaked north / south at all? Considering their focus on the small regional market – I wouldn’t doubt it.

  4. Great video and story. What i find tinteresting is how these brewery’s stayed a float during prohibition considering parts of prohibition took place during the great depression.

  5. […] As if that story doesn’t sound crazy enough, he took the time to run his way into the Yuengling brewery in Pottsville Pennsylvania to give us a shout […]

  6. How can I get Yuengling beer in California? Do I have to drive to the East Coast to purchase and drive back?

    Is anyone coming out to California I would like to place and order for my godson who had the chance to drink Yuengling Beer on his way home from Afganistan.

    If he was old enough to fight for this Country, he should be given the opportunity to drink his favorite beer in California.

  7. Amy & Tim,

    I found you guys on the ning network… great video!!

    The old cave cellars reminded me of Seattle’s underground city… It was cold musty and I must admit I was a bit claustrophobic even though I’m not…

    Jorge

Leave a Reply